It’s hard to get me excited about cereal. Starting my day with a bowl of cold cereal sounds a bit like this: buzzing alarm, footsteps, cabinet door clicks closed, hard bits hit a white bowl, refrigerator door sucks closed, glug of the milk, shovel, crunch, shovel, crunch. The rest is just mush. Sometimes tasty, more often not. Like I said, it’s hard to get me excited about cereal.
When three family-size boxes of Mom’s Best Naturals cereals and oatmeals arrived on my desk last week, I was not thrilled. Since I’ve made my feelings about mush fairly clear, I gave the oatmeal to Robin Sutton, our production assistant. The cereal, however, became more interesting as I read the boxes: “no hydrogenated or palm oil,” “no high fructose corn syrup,” “whole grain,” “made with renewable energy.”
They pretty much had me at the high fructose corn syrup. HFCS may or may not be a serious health issue, but I imagine we’d be better off with less of it. Anyway, the ingredient lists were also delightfully short. The Toasted Wheat-fuls have two ingredients: whole grain wheat and vitamin E to preserve freshness. The Honey Nut Toasty O’s and Oats & Honey Blend both use evaporated cane sugar (and or) sugar beet juice. That’s pretty great.




